Events

Less Hustle, More Flow: InDesign for Proposal Production
Audra Allen, President & Co-Founder
Emerald Fox Marketing

Pre-Conference Session
WEDNESDAY, JANUARY 28 | 12:00PM - 4:00PM

Back by popular demand and now with even more tools, time, and takeaways! This expanded four-hour training is designed for A/E/C marketers who want to not only survive InDesign but truly master it. This course offers a deep, hands-on dive into the power of InDesign for streamlining RFQ production.

Weʼll cover the foundations while also tackling more advanced techniques and time-saving strategies. With step-by-step walkthroughs and real-world examples tailored to proposal work, youʼll learn how to set up efficient workflows, build templates that work for you, and create consistency across even the most complex documents.

This session is ideal for beginner and intermediate users looking to sharpen their skills, reduce stress under tight deadlines, and finally get InDesign working for them.

Key takeaways:
• Design (and Save) Your Custom Workspace Streamline your workflow with a tailored setup that sticks, even after software updates.
• Heading Hierarchy That Actually Works Use scalable styles that make long documents clear, consistent, and easy to update at any stage.
• Create a Self-Formatting Resume (Yes, Really) Build a reusable, style-driven resume template that makes inserting and updating team bios a breeze.
• Set Up an Automated Table of Contents Learn how to generate a dynamic TOC that updates itself and keeps your document organized, polished, and clickable.
• Plus: Pro Tips for Proposal Templates, Version Control, and Export Settings Get strategies on how to avoid common pitfalls, simplify reviews, and ensure clean handoffs every time.

This session is designed to be interactive - if attending this workshop, please bring a laptop.

Audra Allen is the President and co-founder of Emerald Fox Marketing, established in 2016 to serve the AEC industry through strategic, creative marketing solutions. With a background in design and professional services marketing, she combines technical expertise with innovative thinking to help firms reach their potential. An Adobe Certified Professional, she leads InDesign workshops for marketing teams and industry organizations, blending technical training with practical applications to strengthen pursuit efforts. Actively involved with the Society for Marketing Professional Services (SMPS), Audra has served in multiple leadership roles, including President of the San Antonio chapter, and is recognized for her focus on leveraging strengths through smart planning and execution.