Events

Beyond Proposals: A Framework for Strategic Pursuits and Confident Conversations
Maggie Seay, CPSM, CEO & Co-Founder
Emerald Fox Marketing

Pre-Conference Session
WEDNESDAY, JANUARY 28 | 12:00PM - 3:00PM

Winning work in todayʼs AEC industry requires more than a strong proposal—it takes alignment, trust, and purposeful pre-positioning. This interactive 3-hour workshop is designed for business developers, marketers, and technical professionals (aka doer-sellers) who want to play a more strategic role in pursuing and winning projects.

Whether youʼre a seasoned BD pro or a reluctant seller, youʼll walk away with tools to help you build trust with clients, clarify your pursuit strategy, and collaborate more effectively as a team. Through guided exercises, real-world examples, and team-based planning tools, youʼll learn how to engage early, communicate with impact, and elevate your firmʼs presence before the RFP ever drops.

Ideal for: Business developers, marketers, project managers, principals, engineers, and architects looking to strengthen their role in client development and pursuit strategy.

Attendees will learn how to:
• Align internal teams around high-value pursuits
• Build confidence in pre-RFP conversations
• Understand client mindsets and decision drivers
• Use tools to clarify strategy, messaging, and pursuit roles
• Develop a simple, repeatable framework for proactive pursuit planning

Maggie Seay, CPSM, is the CEO and co-founder of Emerald Fox Marketing, a strategic consulting firm dedicated to building better brands and creating visionary strategies that help companies excel. With over 20 years of experience in the professional services industry, she combines leadership advising, business development coaching, and strategic planning to drive organizational success. Her expertise also extends to skill training and presentation coaching, empowering professionals to enhance their market presence and achieve their goals. Passionate about mentoring and guiding others, Maggie is committed to fostering growth and innovation in every organization she works with.